A Citation is a mention of your business’ profile or NAP on websites apart from your own or in online directories. These can be paid or free services.

Business directories are the most common places to find citations, however, they can also be found all over the internet such as in news websites, suppliers, and client pages. Ideally, you want to place your citations on websites with a long-standing and excellent reputation among search engines.

Citations can vary according to the website structure where you plan to publish it. Nevertheless, there is certain standard information that is universal across all directories. A citation will typically consist of the following items:

• Business name
• Business description
• Phone number
• Address
• Website link

The internet understands how some businesses are mobile and don’t have a physical location, which is why citations are necessary as they give your business a more significant online presence that will help you pop up in local search results despite not having an address.